The blog post right here is about a book about Angry Birds. The name of the book is The Slingshot Formula and it has been written by Pascal Clarysse. One reason for me to start reading this book was the matter that Rovio, the developer of Angry Birds, is a Finnish gaming company which is very much my dear home country. Read along as I briefly describe how the story of Angry Birds was told in this book that I finished reading just a while ago,
The book tells us readers a story of three young men, later formed to Rovio Entertainment, that take part in a mobile game development contest back in 2003. They all study then in Helsinki University of Technology (that later in 2010 became Aalto University as many big universities were combined). They actually come up with several games. Angry Birds is actually their 52nd game when it gets released back in December of the year 2009.
Angry Birds is a game that anyone can play. It might be a casual game. The developers wanted to make the game as easy to get into as possible. Then they achieved something with the game-play that had the players hooked. Angry Birds is a very popular game. It made into a worldwide pop culture icon. This was seen when there were huge collaborations with NASA and Lucasfilms Star Wars. There was eventually a movie and many other products that featured Angry Birds bird character. One popular product was a red pillow that featured the bird character of the game. Finally, in 2023, Sega acquired Rovio with a deal of 1 billion dollars.
I read the book. I liked it. With all this about a great Finnish game I have to be honest and tell you that I have never played any of Angry Birds games. I am not a huge fan. That goes to all mobile games for me. But if considered that there is a book written about a Finnish mobile game development company I might pick a book like that and just read it. I did like the book. I can recommend it to you if you are into startup companies and if you maybe want to try something like this by yourself also.
I found this book from this huge book store in Helsinki. I don’t want to advertise the place but it is my favorite book store since it has such a large selection of books to choose from. As I bought this book I also picked a book about this food delivery company Wolt and another book that was about artificial intelligence. The Slingshot Formula does cost 25 euros. It is written in English and that is the language that my copy also has been written in. It’s nice to have some language skills, isn’t it? You could probably seek it from a library if you are into borrowing books. There might also be a possibility to read this book as an electric copy.
The book is somewhat lengthy. It has a bit over 300 pages. Pascal Clarysse describes the main characters in the book with a nice detail and shares soem knowledge about different roles that these people had with Rovio and Angry Birds. There were many professionals involved from graphics design and programming all the way to musicians and also some financial specialists that made this phenomenon of the icon of Angry Birds as successful as could have been possible. Angry Birds are today known in all corners of the planet Earth and even beyond it. They actually did send an Angry Birds themed pillow into a NASA space station. Today Angry Birds is a very well-known brand and an icon.
